Mary Shortle began in 1977 with a simple idea: to bring beautiful, meaningful dolls and gifts to families across the UK. What started as a small shop in York has grown into a trusted name in reborns, manufactured dolls, plush toys and collectables — all chosen with care and a deep understanding of what makes a toy truly special.

For over four decades, we’ve believed that dolls are more than just toys. They’re companions, keepsakes and sources of comfort. Every reborn we create and every product we curate is selected with love, attention and a commitment to quality.

Today, our York store remains at the heart of what we do. Whether you’re discovering your first reborn or adding to a cherished collection, we’re here to help you find something wonderful.