Privacy Policy

OVERVIEW

Maintaining the security of your data is a priority at Mary Shortle, and we are committed to respecting your privacy rights. We pledge to handle your data fairly and legally at all times. Mary Shortle is also dedicated to being transparent about what data we collect about you and how we use it.

This policy, which applies whether you visit our stores, use your mobile device or go online, provides you with information about:

– how we use your data;

– what personal data we collect;

– how we ensure your privacy is maintained; and

– your legal rights relating to your personal data.

HOW WE USE YOUR DATA

General

Mary Shortle (and trusted partners acting on our behalf) uses your personal data:

– to provide goods and services to you;

– to make a tailored website available to you;

– to manage any registered account(s) that you hold with us;

– to verify your identity;

– for crime and fraud prevention, detection and related purposes;

– with your agreement, to contact you electronically about promotional offers and products and services which we think may interest you;

– for market research purposes – to better understand your needs;

– to enable Mary Shortle to manage customer service interactions with you; and

– where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).

Newsletter

You have the right to opt-out of receiving promotional communications at any time, by:

1. making use of the simple “unsubscribe” link in emails; and/or

2. contacting Mary Shortle via email at maryshortle@gmail.com

Sharing data with third parties

Our service providers and suppliers

In order to make certain services available to you, we may need to share your personal data with some of our service partners.  These include IT, delivery and marketing service providers.

Other third parties

Aside from our service providers, Mary Shortle will not disclose your personal data to any third party, except as set out below. We will never sell or rent our customer data to other organisations for marketing purposes.

We may share your data with:

– credit reference agencies where necessary for card payments;

– governmental bodies, regulators, law enforcement agencies, courts/tribunals and insurers where we are required to do so: –

– to comply with our legal obligations;

– to exercise our legal rights (for example in court cases);

– for the prevention, detection, investigation of crime or prosecution of offenders; and

– for the protection of our employees and customers.

How long do we keep your data?

We will not retain your data for longer than necessary for the purposes set out in this Policy. Different retention periods apply for different types of data, however, the longest we will normally hold any personal data is 6 years.

WHAT PERSONAL DATA DO WE COLLECT?

Mary Shortle may collect the following information about you:

– your contact details: name, postal address including billing and delivery addresses, telephone numbers (including mobile numbers) and e-mail address;

– purchases and orders made by you;

– your online browsing activities on the Mary Shortle website;

– your password(s);

– when you make a purchase or place an order with us, your payment card details;

– your interests, preferences, feedback and survey responses;

– your location;

– your correspondence and communications with Mary Shortle; and

– other publicly available personal data, including any which you have shared via a public platform (such as a Twitter feed or public Facebook page).

We do not knowingly collect data relating to children. You are required to be 16+ to purchase from our website.

This list is not exhaustive and, in specific instances, we may need to collect additional data for the purposes set out in this Policy. Some of the above personal data is collected directly, for example when you set up an online account on our websites, or send an email to our customer services team.  Other personal data is collected indirectly, for example, your browsing or shopping activity. We may also collect personal data from third parties who have your consent to pass your details to us, or from publicly available sources.

WHAT YOU CAN DO TO HELP PROTECT YOUR DATA

Mary Shortle will never ask you to confirm any bank account or credit card details via email. If you receive an email claiming to be from Mary Shortle asking you to do so, please ignore it and do not respond.

If you are using a computing device in a public location, we recommend that you always log out and close the website browser when you complete an online session.

In addition, we recommend that you take the following security measures to enhance your online safety both in relation to Mary Shortle and more generally: ­-

– keep your account passwords private. Remember, anybody who knows your password may access your account.

– when creating a password, use at least 8 characters.  A combination of letters and numbers is best.  Do not use dictionary words, your name, email address, or other personal data that can be easily obtained. We also recommend that you frequently change your password.  You can do this accessing your account, clicking ‘your account’, clicking ‘account details’ and filling in the details needed.

– avoid using the same password for multiple online accounts.

YOUR RIGHTS

You have the following rights:

– the right to ask what personal data that we hold about you at any time, subject to a fee specified by law (currently £10);

– the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you free of charge; and

– the right to opt-out of any marketing communications that we may send you.

If you wish to exercise any of the above rights, please contact us on maryshortle@gmail.com